Like, it actually starts making me feel queasy when someone wants to talk about reducing prices! (And I do actually puke a little when people suggest increasing prices so they can discount to the ‘real price’.)Okay, just had to get that off my chest before we got started. In fact – once you would really…
When I started in marketing some 30 years ago, 90% of conversations with new clients would end up being about how to find a Unique Selling Proposition. Nowadays, you hardly hear the term USP mentioned. Mainly for 3 reasons: There are too many shiny objects to chase after today Creating a Unique Selling Proposition is…
People have been paying me really good money to write sales copy for over 30 years. I’d say I’m just an average copywriter though. There, I said it in public. In fact, most probably there’s not a single person reading this article who’s been studying copywriting for just 30 DAYS that doesn’t know more about…
This article could be about how to write a winning headline since we all know how important headlines are in the journey of an entrepreneur, salesman, and marketers, right? And the formula-free one I’m going to share with you here today absolutely smashed it. Or, it could be about the ninja targeting method I used…
We already posted about a stupidly simple way to improve your response rates by adding just a word or two to any sales copy. Egoic Labels, you need to check that post! Well, today I’m going to up the ante and show you how you can transform your ability to win new clients, identify your…
Today I am sharing a simple little technique – just an extra word or two added to any form of sales copy – that can ‘double’ response rates/opt-ins/even sales. This extra word or two is called an ‘egoic label’. For many years I gained 80% of my clients via introductions from CPA firms. (I can…
A long time ago I figured out that the money is in a strategy, not tactics.For every dime to be made in profit (or fees) from working on tactics, there’s a dollar to be made from working on strategy. For the purpose of our little article, let’s just define tactics as what needs to get…